airaRetail 智慧零售解決方案 / airaRetail Smart Retail Solution
airaRetail 結合AI影像辨識、邊緣運算與智慧數據分析技術，透過既有CCTV攝影機，即可實現零售場域的人流統計、顧客行為分析、熱門區域監測及顧客旅程追蹤。系統提供視覺化數據儀表板，協助零售業者掌握顧客動態、優化店面配置、評估行銷活動成效，推動數據驅動的智慧零售轉型。
核心功能與技術特色
● AI智慧人流分析： 運用AI人臉與人形辨識技術，統計顧客進出人數、尖峰時段與人流趨勢，並支援排除員工及重複訪客。
● 顧客輪廓分析： 透過AI影像分析顧客年齡與性別分布，掌握不同客群特徵，協助精準行銷及營運決策。
● 熱區與停留分析： 透過熱區圖及停留時間分析，辨識熱門商品區域與顧客停留行為，優化商品陳列與空間配置。
● 顧客旅程追蹤： 分析顧客於不同區域的移動路徑與停留情形，協助了解購物行為及店內動線。
● 多店數據整合： 支援跨店人流統計、數據視覺化與雲端整合，並可結合CRM、POS及會員系統，強化全通路營運分析。
● 高效邊緣AI運算： 採用CPU邊緣運算架構，無須額外GPU，利用既有攝影機即可部署，降低系統建置成本。
airaRetail 適用於購物中心、連鎖零售門市、品牌專賣店及連鎖餐飲業，透過AI影像分析將傳統監控設備轉化為商業洞察工具，協助企業優化營運效率、提升行銷效益，實現智慧化零售管理。
airaRetail is an AI-powered smart retail analytics solution that combines computer vision, edge computing, and intelligent data analysis to transform existing CCTV infrastructure into valuable business intelligence tools. By analyzing customer traffic, shopping behavior, dwell time, and in-store movement patterns, airaRetail enables retailers to optimize store layouts, evaluate marketing performance, and make data-driven operational decisions.
Key Features and Technologies
● AI-Powered People Counting: Utilizes facial and body recognition technologies to measure customer traffic, peak shopping hours, and visitor trends, with options to exclude employees and repeat visitors.
● Customer Demographic Analytics: Analyzes estimated age and gender distributions through AI video analytics, providing insights into customer demographics for more targeted marketing and business planning.
● Heatmap and Dwell Time Analysis: Identifies high-traffic zones, popular product areas, and customer dwell patterns to optimize product placement, store layouts, and space utilization.
● Customer Journey Analysis: Tracks customer movement across designated areas, providing insights into shopping behavior, visitor flow, and interactions with different store sections.
● Multi-Store Data Integration: Consolidates traffic analytics and operational insights across multiple retail locations through centralized dashboards, with integration capabilities for CRM, POS, membership systems, and cloud platforms.
● Cost-Effective Edge AI Deployment: Leverages existing CCTV cameras and CPU-based edge computing without requiring dedicated GPUs, reducing infrastructure costs while enabling scalable retail analytics.
Designed for shopping malls, chain stores, branded retail outlets, and quick-service restaurants, airaRetail helps businesses transform surveillance data into actionable customer insights, improve marketing effectiveness, optimize store operations, and accelerate digital transformation toward smarter, data-driven retail environments.
